In recent years, consumer demand for unique, authentic and enriching travel experiences has increased. Gone are the days when the majority of travellers were looking for cookie-cutter type of hotel stays. More and more people are combining business and leisure travel purposes and are looking for memorable hotel experiences. In addition, the significant growth of social media channels and their reach, and the swift move to video and image-based content, have truly enabled the global hospitality industry to differentiate and reach a global audience. Boutique and lifestyle offerings have proven to be very popular, and this trend is not seen to be slowing down.

Our wholly owned art’otel brand was first created in the late nineties and represented a bold set of hotels in former Eastern Europe, from the urban Berlin to the established Budapest. We have gone to great lengths to reposition the brand to an upper upscale premium position, with art’otel Amsterdam as the embodiment of this new strategic direction. We were thrilled to open art’otel London Battersea Power Station in 2022, as the second new generation art’otel.

This iconic new hotel is a true lifestyle offering, with a spectacular rooftop infinity pool, bar with jaw-dropping views, two restaurants, spa, wellness facilities, signature art, and a forever changing programme of exhibitions and events. All touchpoints along the guest journey are carefully created, ensuring that guests will feel delighted and immersed in the overall experience and locality. Our future focused investments are progressive in nature and we will be opening exciting new lifestyle art’otels in Zagreb, Rome and London Hoxton in the next 12 months, with an appetite to grow the brand further through new acquisitions and joint venture partnerships.