EXTENDING OUR PARTNERSHIP
We have enjoyed a strong relationship with what is known today as Radisson Hotel Group (RHG) since 2002, when we obtained the exclusive and perpetual master franchise rights for its upper upscale Park Plaza brand for most of Europe, the Middle East and Africa. Radisson Hotel Group is owned by Jin Jiang and collectively it is the world’s second largest hotel group in terms of number of rooms.
Since the start of our partnership, we have developed and delivered a strong portfolio of award-winning Park Plaza hotels in key gateway cities – from high entry markets for developers such as London and Amsterdam, which benefit from strong demand, to select resort destinations in Croatia. In turn, Radisson Hotel Group provides us with access to its central reservation and global distribution systems, its online and mobile platforms, global sales and marketing capabilities, as well as its loyalty programmes, and negotiated supplier and procurement agreements.
DIVERSIFICATION
In May 2022, we announced that we had entered into multiple new agreements with RHG, unlocking development potential for our Group. Under these new agreements, we will be able to access all of RHG’s brands at favourable commercial terms. Its brand portfolio stretches from midscale to luxury offerings and this will enable us to secure growth opportunities across more market segments, knowing that we have the ability to leverage RHG’s network and strengths.
As a first deliverable, we launched Grand Hotel Brioni Pula as a Radisson Collection Hotel, instantly positioning this hotel among some of Radisson’s finest hotels around the world.
Our extended partnership will enable us to secure growth opportunities across multiple market segments.
JOINT BRAND GROWTH
RHG offers a range of brands across different market segments and our art’otel brand provides an additional edge to its brand portfolio. With our iconic art’otel Amsterdam and art’otel London Battersea Power Station, and our solid pipeline of art’otels in Zagreb, Rome and London Hoxton, we are in a great position to leverage our respective strengths. Our extended partnership entails that art’otel will be marketed by RHG alongside its other brands in all RHG communications, leading to greater visibility towards a global audience. In addition, RHG has obtained certain rights to develop and operate art’otels in markets which are not seen as priority markets for a PPHE development project. Collectively the parties are intending to grow the collection of premium lifestyle art’otels, increasing their footprint.