Strategy at a glance
Strategic blocks
Our 2022 performance
Property:
- Progressed investments in pipeline projects, including in the art'otels in London, Rome and Zagreb
- Progressed its planning application to develop new hotel near Waterloo Station
- Procured renewable energy in the UK, the Netherlands and Germany
- Continued to maintain Green accreditations
Operations:
- Reopened majority of portfolio post lockdowns
- Revenue generation focus, balancing contracted business with driving top line growth from leisure travel
- Re-engaged and rebuilt teams
Property:
- Completed investment in Grand Hotel Brioni Pula, a Radisson Collection Hotel
- Completed phase one investments in Arena Stoja Campsite, art'otel Budapest and Arena FRANZ Ferdinand in Nassfeld
- Progressed investments in art'otels in London, Rome and Zagreb
Operations:
- Reopened all portfolio post lockdowns
- Revenue generation focus, delivering a strong summer season in Croatia
- Re-engaged and rebuilt teams
Operations:
- Extended partnership with Radisson Hotel Group, providing growth opportunities across different market segments leveraging Radisson brands
- Opening of art’otel London Battersea Power Station, managed by the Group's hospitality management platform
- Continued implementation of digital services including online check-in and check-out, digital key, online ordering, chat and more
- Outperformed on recruitment and managing staff shortages
- Integrated Austria and Italy as new regions for the Group
- Further consolidation of supply chain and leveraging our scale
- Engaged specialist support on carbon emissions strategy and reporting
- Continued to create safe environments for our team members and our guests
- Increased engagement with our team members
- Championed diversity and inclusion
- Provided education opportunities for local schools and graduates
Our 2022 performance
Property:
- Progressed investments in pipeline projects, including in the art'otels in London, Rome and Zagreb
- Progressed its planning application to develop new hotel near Waterloo Station
- Procured renewable energy in the UK, the Netherlands and Germany
- Continued to maintain Green accreditations
Operations:
- Reopened majority of portfolio post lockdowns
- Revenue generation focus, balancing contracted business with driving top line growth from leisure travel
- Re-engaged and rebuilt teams
Our priorities in 2023
Property:
- Progress development projects in London, Zagreb and Rome
- Planned CAPEX allocation for art'otel Budapest repositioning
- Pursue new growth opportunities
- Property site visits to review utility use in our hotels
- Environmental assessment of construction sites to achieve highest standard of certification
Operations:
- Continue to rebuild the teams and overcome recruitment challenges
- Drive the recovery of all properties
- Focus on mitigating supply chain disruptions
- Continue to drive efficiencies through technology implementations
KPIs
Property:
- Successfully deliver openings and repositioning projects
- EPRA NRV
- EPRA EPS
- Net return on shareholder capital
- Disclosure of Scope 1, 2, and 3 carbon emissions in TCFD report
- Carbon neutrality no later than 2050
Operations:
- EBITDA and EBITDA margin
- RevPAR
- Recruitment and retention
- Employee engagement
- Guest rating score
- Health and safety assessment scores
Related risks and opportunities
Property:
- Development project delivery
- Funding and liquidity
- ESG – stakeholder perception
Operations:
- Talent attraction, engagement and retention
- Market dynamics
- Economic climate
- Operational disruption
- Technology disruption
- Cyber threat
- Data privacy
- Health, safety and security
- Fraud
Our priorities in 2023
Property:
- Progress development projects in London, Zagreb and Rome
- Planned CAPEX allocation for art'otel Budapest repositioning
- Pursue new growth opportunities
- Property site visits to review utility use in our hotels
- Environmental assessment of construction sites to achieve highest standard of certification
Operations:
- Continue to rebuild the teams and overcome recruitment challenges
- Drive the recovery of all properties
- Focus on mitigating supply chain disruptions
- Continue to drive efficiencies through technology implementations
Property:
- Full integration of Grand Hotel Brioni Pula, a Radisson Collection Hotel within Radisson Hotels
- Progress phase two investments in Arena Stoja Campsite
- Pursue additional growth opportunities
Operations:
- Continue to rebuild the teams and overcome recruitment challenges
- Drive the recovery of all properties
- Focus on mitigating supply chain disruptions
- Continue to drive efficiencies through technology implementations
Operations:
- Deliver elevated art’otel brand experience and pipeline projects
- Pursue growth opportunities for the platform through third party or joint venture management agreements
- Continue to drive efficiencies for the managed properties through centralisation and technologies
- Continue to implement new ESG strategy
- Appoint Responsible Business Ambassadors at every property
- Continue to drive recruitment programmes to create jobs and opportunities for local communities
Our 2022 performance
Property:
- Completed investment in Grand Hotel Brioni Pula, a Radisson Collection Hotel
- Completed phase one investments in Arena Stoja Campsite, art'otel Budapest and Arena FRANZ Ferdinand in Nassfeld
- Progressed investments in art'otels in London, Rome and Zagreb
Operations:
- Reopened all portfolio post lockdowns
- Revenue generation focus, delivering a strong summer season in Croatia
- Re-engaged and rebuilt teams
Our priorities in 2023
Property:
- Full integration of Grand Hotel Brioni Pula, a Radisson Collection Hotel within Radisson Hotels
- Progress phase two investments in Arena Stoja Campsite
- Pursue additional growth opportunities
Operations:
- Continue to rebuild the teams and overcome recruitment challenges
- Drive the recovery of all properties
- Focus on mitigating supply chain disruptions
- Continue to drive efficiencies through technology implementations
KPIs
Property:
- Successfully deliver openings and repositioning projects
- EPRA NRV
- EPRA EPS
- Net return on shareholder capital
- Disclosure of Scope 1, 2, and 3 carbon emissions in TCFD report
- Carbon neutrality no later than 2050
Operations:
- EBITDA and EBITDA margin
- RevPAR
- Recruitment and retention
- Employee engagement
- Guest rating score
- Health and safety assessment scores
Related risks and opportunities
Property:
- Development project delivery
- Funding and liquidity
- ESG – stakeholder perception
Operations:
- Talent attraction, engagement and retention
- Market dynamics
- Economic climate
- Operational disruption
- Technology disruption
- Cyber threat
- Data privacy
- Health, safety and security
- Fraud
RELATED RISKS AND
OPPORTUNITIES
Property:
- Development project delivery
- Funding and liquidity
- ESG – stakeholder perception
Operations:
- Talent attraction, engagement and retention
- Market dynamics
- Economic climate
- Operational disruption
- Technology disruption
- Cyber threat
- Data privacy
- Serious health, safety and security incidents
- Fraud
Property:
- Development project delivery
- Funding and liquidity
- ESG – stakeholder perception
Operations:
- Talent attraction, engagement and retention
- Market dynamics
- Economic climate
- Operational disruption
- Technology disruption
- Cyber threat
- Data privacy
- Serious health, safety and security incidents
- Fraud
Operations:
- Market dynamics
- Economic climate
- Talent attraction, engagement and retention
- Operational disruption
- Technology disruption
- Cyber threat
- Data privacy
- Serious health, safety and security incidents
- ESG – stakeholder perception
- Fraud
Our 2022 performance
Operations:
- Extended partnership with Radisson Hotel Group, providing growth opportunities across different market segments leveraging Radisson brands
- Opening of art’otel London Battersea Power Station, managed by the Group's hospitality management platform
- Continued implementation of digital services including online check-in and check-out, digital key, online ordering, chat and more
- Outperformed on recruitment and managing staff shortages
- Integrated Austria and Italy as new regions for the Group
- Further consolidation of supply chain and leveraging our scale
- Engaged specialist support on carbon emissions strategy and reporting
- Continued to create safe environments for our team members and our guests
- Increased engagement with our team members
- Championed diversity and inclusion
- Provided education opportunities for local schools and graduates
Our priorities in 2023
Operations:
- Deliver elevated art’otel brand experience and pipeline projects
- Pursue growth opportunities for the platform through third party or joint venture management agreements
- Continue to drive efficiencies for the managed properties through centralisation and technologies
- Continue to implement new ESG strategy
- Appoint Responsible Business Ambassadors at every property
- Continue to drive recruitment programmes to create jobs and opportunities for local communities
KPIs
Operations:
- EBITDA
- Successful launch of new openings
- Growth in portfolio
- Growth in fee-based income through third party or joint venture management agreements
- Monitoring of gender pay gap for the UK and the Netherlands
- Identifying metrics for diversity and inclusion
Related risks and opportunities
Operations:
- Market dynamics
- Economic climate
- Talent attraction, engagement and retention
- Operational disruption
- Technology disruption
- Cyber threat
- Data privacy
- Serious health, safety and security incidents
- ESG – stakeholder perception
- Fraud
KPIs
Property:
- Successfully deliver openings and repositioning projects
- EPRA NRV
- EPRA EPS
- Net return on shareholder capital
- Disclosure of Scope 1, 2, and 3 carbon emissions in TCFD report
- Carbon neutrality no later than 2050
Operations:
- EBITDA and EBITDA margin
- RevPAR
- Recruitment and retention
- Employee engagement
- Guest rating score
- Health and safety assessment scores
Property:
- Successfully deliver openings and repositioning projects
- EPRA NRV
- EPRA EPS
- Net return on shareholder capital
- Disclosure of Scope 1, 2, and 3 carbon emissions in TCFD report
- Carbon neutrality no later than 2050
Operations:
- EBITDA and EBITDA margin
- RevPAR
- Recruitment and retention
- Employee engagement
- Guest rating score
- Health and safety assessment scores
Operations:
- EBITDA
- Successful launch of new openings
- Growth in portfolio
- Growth in fee-based income through third party or joint venture management agreements
- Monitoring of gender pay gap for the UK and the Netherlands
- Identifying metrics for diversity and inclusion
Our strategic framework is built across a series of distinct objectives, supported by PPHE’s pillars and enablers which allow us to achieve our vision of delivering a best-in-class performance through building further scale and depth in our real estate portfolio and growing the platform with our integrated ‘Buy, Build, Operate’ model.
Strategy in action
A strong partnership
We continued to build on our long-standing partnership with Radisson Hotel Group in 2022. Our extended partnership will be utilised to deliver on our development aspirations.
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OUR NEW OPENINGS AND PROPERTY UPGRADES
Standing tall at 27 floors, art'otel London Hoxton will be an iconic flagship for the art'otel brand.
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